When creating a corporate website, it is essential to consider performance so that the final result is optimal. To achieve this, we have various key parameters such as load speed, accessibility, and user experience, but the problem, in many cases, is that the website has not been designed to deliver good performance. Moreover, many times we can find websites that are more complex and expensive to maintain, especially those that require a content management application and a database, such as those developed with Joomla or Wordpress.
Maintenance as a Handicap for a New Website
This type of website requires constant maintenance effort, including server updates and infrastructure costs, and also presents a high potential vulnerability in terms of security. These are sites that need to be proactively protected against the actions of hackers, who are a constant threat, as they can steal highly sensitive data at any moment. Thus, the significant effort required to maintain a website also implies an investment in fixed costs such as security and infrastructure. They end up being expensive websites to maintain.
Viable Alternatives to Wordpress or Joomla
So, is there any feasible alternative on the market to create websites with high performance that do not require high maintenance costs and are more secure? There is, indeed, and this is an ideal moment to get to know them since the launch of the Digital Kit for SMEs represents a great opportunity to boost digitalization, increase profitability, and improve business management.
Jamstack, a Secure and Economical Alternative
An interesting option that achieves high load speed is Jamstack. It is a system that generates 100% static content, meaning it does not depend on a content management system which, when required to upload new versions, can suddenly stop working. Jamstack allows all the website content to be cached in a Content Delivery Network (CDN), or Content Distribution Network. This is a set of servers located in different points of a network that hold local copies of various types of content, such as documents, music, images, videos, or websites. These servers are distributed and stored in other servers in different geographic locations, making it possible to serve this content more efficiently and quickly.
A New Approach in Web Development
With Jamstack, professionals have an excellent alternative for web development because it allows them to stop worrying about the server and infrastructure and focus solely on the construction phase. The backend and the frontend are decoupled, meaning that the developer can concentrate on a single area without having to be an expert in everything. In summary, websites built with Jamstack do not require querying a database because all the files are already compiled and are sent to the browser directly from the CDN.
Google and Web Vitals
But let’s put ourselves in a situation with concrete cases on performance optimization. In the Web Vitals project, Google, as the main reference, considers these three factors as the primary performance indicators:
- Largest Contentful Paint (LCP) — Primarily measures load speed by reporting the load time of the heaviest content piece.
- First Input Delay (FID) — Measures the interaction with the site, that is, the time that elapses between the user's first interaction with the page and the page's response to that interaction.
- Cumulative Layout Shift (CLS) — Measures the stability of the page as it loads.
Rakuten 24, a Success Story
As an example of web performance optimization, we can mention the case of Rakuten 24, in which the user experience and business growth have been improved, as the company's internal team understood the importance of focusing on web performance. In the face of the challenge, showing stakeholders exactly the return on investment (ROI) that can be generated is the best way to ensure their involvement.
The Time to Think About the New Model
As mentioned, the arrival of the Digital Kit can be a great opportunity to digitally transform an SME. However, this must be done with well-prepared digitalization agents and web developers capable of implementing technology such as Jamstack. In this case, at Albira Solutions, we are accredited as digitalization agents. Contact us and we can offer you a tailor-made proposal for the development of a next-generation website with no maintenance costs. Now is the key moment to seize the opportunity provided by the Administration.